EIC Insurance Services

Independent insurance broker EIC Insurance Services were established in 1973 and are a highly experienced team who take great pride in the personal service that they deliver. Our relationship with EIC began over a decade ago, when we became clients of theirs.

The Brief

After refining plans for the business, Managing Director Charlie Hicks approached us to build on his objectives with strategic, creative and marketing assistance.

Our remit was to overhaul of strategic direction, redesigning every visual element of the brand to tone of voice and personality.

After a delay due to world events – a time when celebrating a rebrand seemed inappropriate – EIC finally launched its shiny new visual style April 2021.

Our Solution

We carried out strategic workshops and addressed all of EIC’s messaging.

EIC’s fresh new strategy is now supported with clear messaging and creative applications.

The new identity and collateral accurately reflects the organisation’s reputation, credibility and service levels. These new look and feel, messaging and creative applications ensure that EIC is perceived as the ‘heart brand’ that it wished to.

Creative deliverables include branded goodies launch boxes for their customers, website, brochures, stationery, banners, interiors signage and interior design of their new office space.

EIC logotype

We’re very excited to be working with Yellowyoyo after years of seeing their work, in various forms, for other businesses.

We’re delighted at what’s been achieved so far and the plans for the growth of our business.

We look forward to a long and successful working relationship, with Yellowyoyo very much as part of our team!

Charlie Hicks / Managing Director at EIC Insurance Services

Their ability to go above and beyond for their clients is incredible


4 simple phases to preparing for and achieving growth


Discovery Call

The opportunity for you and us to ask relevant questions and test the potential team chemistry



We help you open up issues inherent in your business and begin to indicate the plan to solve them


Strategy Created

The strategy to optimise your business platform and growth, together with the tasks required to achieve what’s agreed


Strategy Executed

We work with you to deliver the strategy and boost sustainable growth to enable a successful exit

Book a discovery call

At the beginning of a relationship, building confidence in the partnership potential and asking pertinent questions is key.

This is the perfect opportunity to do just that.

Take our free ‘How ready is your business for exit?’ assessment

This quick assessment that takes just two minutes to complete. We’ll then share your benchmark score and a plan on how to improve on it.