Your business should focus on the one thing it does well
What’s our one thing?
That our expertise provides the clarity to enable sustainable growth
Our Growth to Exit programme is a set of immersive, collaborative and entrepreneurial processes that uses proven business, brand, design, and marketing tools.
Through this programme we ensure that you have clarity on how all aspects of your business should be optimised to achieve sustainable growth and your strategic exit plan.
We have 5 key areas of expertise:
BUSINESS
✕OUR EXPERTISE
Discovery Workshop
Research / Clarity on opportunities and issues / Vision test / Values / Brand perception words / Chemistry test
Futures & Insight research
Market conditions / technology / The future of work / Consumer futures / Multi-generational workforce / Hybrid working / Social disruption and trust
Business Audit
Deep dive analysis into all aspects of your business and your marketplace / Asset Clarity Workshop / Asset gap analysis
Business Strategy
New business strategy and exit plan
Business platform optimisation
Product and service / tech stack / leadership / people / processes / performance tracking
THE OUTCOMES
Together we define
- Your business strategy
- How to optimise your business platform – product / people / processes / positioning / promotion / price / purpose & the planet / perception / place
- How to increase revenue
- How to increase market share
- Organisational development
- Leadership training and mentoring
- Internal and external communications
- KPIs and metrics
- Business Benefits Realisation dashboard and ROI
- The route and actions for your successful legacy and exit
BRAND
✕OUR EXPERTISE
Brand strategy
Objectives / brand audit / core customer / insights / diagnostics / vision / purpose / values / story
Brand manifesto
Why / What / Who by / Who for
Brand positioning
Differentiation / place on perception path
Brand messaging
Value proposition
THE OUTCOMES
Our proven processes will help you to
- Create your brand strategy
- Be clearly differentiated in the right marketplace
- Define your vision, values and positioning internally and externally
- Develop the right messaging to support your differentiation
- Communicate and maintain the right culture internally and externally
DESIGN
✕OUR EXPERTISE
Graphic design
From corporate identity and collateral to packaging and point of sale
Digital design and build Websites, apps and social media assets
Video content
Commercial interiors
Event / exhibition design and management
THE OUTCOMES
- Brand identity – logotype / strapline
- Brand rules – guidelines / tone of voice / image style
- Digital rules – Architecture / UX / UI
- Brand collateral – branded documentation / digital assets / social assets
- Branded spaces – offices / showrooms / studios / events / exhibitions
MARKETING
✕OUR EXPERTISE
Digital Marketing strategy
Objectives / core customer / insights / diagnostics / targets / content strategy / channel strategy / KPIs
Digital Marketing activation
Lead funnel creation / Top and middle funnel brand asset development / awareness assets / grow awareness / nurture prospects / grow sales
Performance dashboard
Monitor KPIs / continual check against targets
Monitor, review and scale process
Constant check on progress with a view to scaling the activity
THE OUTCOMES
Our extensive experience and effective B2B Growth Programme will ensure that you
- Define your Marketing Strategy
- Optimise your website to create leads
- Create content that will builds trust, authority and prospects
- Have the right processes to develop prospects into clients
- Create a dashboard that provides vital data and insights to inform decision making and ROI
- Have the right digital marketing strategy and implementation plan
EXIT
✕OUR EXPERTISE
Organisation Design
Create and implement a new organisational structure and succession planning for legacy exit strategies.
Exit Market
Research / market activity / competitor analysis / M&A activity for sale exit strategies
Exit Strategy Activation
Positioning your business to achieve your desired exit and to get noticed in the market
Buyer or Partner Search
Identifying the right business or acquisition partner in the market for your business
Finance
Research and put forward potential corporate finance products for expansion and exit preparedness
Valuation
Research M&A activity in your market and create valuation target for your business
Data Room
Help you create your business data room and collect and store all the documents you need so you are fully prepared for exit
THE OUTCOMES
We will deliver
- Clearly define the position of your business within your market
- Comparable market activity and the potential for your business
- Clear roadmap to position your business to become an acquisition target
- For legacy exit strategies, we will create a structure that is ready to be handed over
- Valuation of your business
- Identify potential acquirers or business partners
- Assistance with raising funds to help restructure, grow, and prepare to exit your business
- Create a data room to prepare your business for potential sale or to ensure your successors have the information they need for potential due diligence
- Due diligence that builds trust, authority and targeted prospects
“I have no hesitation in recommending Yellowyoyo. Their thoughtful insight, creative spirit and deep professionalism is exceptional”
PAUL CROOK / REGIONAL MANAGING PARTNER AT ACCENTURE
4 simple phases to preparing for and achieving growth
Discovery Call
The opportunity for you and us to ask relevant questions and test the potential team chemistry
Workshop
We help you open up issues inherent in your business and begin to indicate the plan to solve them
Strategy Created
The strategy to optimise your business platform and growth, together with the tasks required to achieve what’s agreed
Strategy Executed
We work with you to deliver the strategy and boost sustainable growth to enable a successful exit
Book a discovery call
At the beginning of a relationship, building confidence in the partnership potential and asking pertinent questions is key.
This is the perfect opportunity to do just that.
Take our free ‘How ready is your business for exit?’ assessment
This quick assessment that takes just two minutes to complete. We’ll then share your benchmark score and a plan on how to improve on it.
