“Yellowyoyo totally blew us away…!” Rebranding Milton Keynes’ Business Improvement District

6 June 2018

We are proud to announce that late last year we were appointed by Amazing CMK to carry out one of our strategic Brand Clarity workshops and to redesign the brand logotype for Milton Keynes’ Business Improvement District.

Here’s some feedback from Amazing CMK’s Chief Executive, Melanie Beck, with whom we met last week…

Amanda Wright of Yellowyoyo presented concepts for our new brand logotype to us today. Having wrestled with our branding challenge internally for a great deal of time, I have to admit to having very low expectations.

I could not have been more wrong – Yellow Yoyo totally blew us away!

Their work was varied, creative and all completely on-brief.  Our chosen solution is one that we unanimously loved and are incredibly excited by. It’s a marque we’ll be so proud of and can’t wait to launch!

Melanie Beck, Chief Executive

We’ve really enjoyed the first stages of this project and are very much looking forward to an ongoing relationship with the BID team.

So… watch this space!